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Vision, mission and values

Our vision, mission and values

Every day at UFG is a day filled with promise — literally.




Our vision

To always deliver on our promises.

Our mission

Work together as one to achieve superior operational and financial performance, always striving to deliver on our promises:

Our mission is to foster a culture of inclusion and empowerment, with paths to success available for all through career development, continuous learning, leadership opportunities and work-life balance.
Our mission is to ensure businesses are financially prepared to overcome losses with our trustworthy insurance protection and services. 

Our mission is to create simple solutions for doing business with us, providing rewarding partnerships with opportunities for profitable growth. 
Our mission is to make strategic decisions to continually improve our operational and financial performance, building long-term value in our stock. 
Our mission is to enhance the communities where we live and work by supporting local education, community and human services organizations through corporate sponsorship and employee volunteerism. 


Our core values

These core values encompass the SPIRIT of UFG, ever present in our day-to-day work lives as we deliver on our promises through:
We have a responsibility to provide gold-standard service in all its forms — service to agents, policyholders, claimants and to one another. By applying compassionate, person-centered attention to every encounter, we aspire to reach a level of service that’s unparalleled.
We believe insurance is a people business and that means we appreciate the value of trusted partnerships. Whether independent agents, policyholders or claimants, we balance a human touch with automation to meet the diverse needs of the people who count on us.
We embrace strategic innovations that lead to consistent, unified success. We focus on positive outcomes through collaboration and a transparent culture of accountability. 
We treat fellow employees with respect and an appreciation for each person’s background and unique skill sets. Every role contributes to the company’s overall success. Every voice is important. Every idea is welcome and heard.
We ethically approach each business interaction with the utmost integrity. We always assume good intent and value honest, respectful communications that inspire us to be great today and even better tomorrow.
We build a foundation of trust with every promise fulfilled, empowering people to succeed, businesses to prosper and communities to thrive. 


Our founding principles

UFG Insurance was founded on the belief that our business is a people business. To that end, ​our founder instilled in us the importance of doing business the right way and treating people the right way, which is reflected in every promise we make at UFG. Both then and now. ​Through our work, we’ve learned the value in people over transactions, ​profitability above growth, listening before speaking and giving without recognition —​ all principles that define who we are today. After 75 years in business, we are proud ​of the successful company UFG has become. Yet, we remain as humble as the day we ​first opened in 1946, knowing that we owe every success to our people.

These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Please refer to the matters discussed under the heading “risk factors” and elsewhere in our filings with the Securities and Exchange Commission for information concerning factors that may cause actual outcomes and results to differ materially from our expectations.