Website Privacy Statement

Last reviewed and approved: March 14, 2025

Introduction

United Fire Group, Inc., and its subsidiaries and affiliates¹, including United Fire & Casualty Company ("Company”), respect your privacy and are committed to protecting it through our compliance with this Website Privacy Statement.

This Website Privacy Statement describes the types of information we may collect from you or that you may provide when you visit the websites ufginsurance.com, unitedfiregroup.com, ufgspecialty.com, ufgagent.com, ufgmarketingsolutions.com, and ir.ufginsurance.com (or "Website") and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This Website Privacy Statement applies to information we collect:

On this Website.
In email, text, and other electronic messages between you and this Website.
Through mobile and desktop applications you download from this Website, which provides dedicated non-browser-based interaction between you and this Website.
Through the use of targeting/social media posts and content we place on third-party platforms
When you interact with our advertising and applications on third-party Websites and services, if those applications or advertising include links to this policy.

It does not apply to information collected by:

Us offline or through any other means, including on any other Website operated by Company or any third party;
Information we collect from you about purchased insurance products; or
Any third party, including through any application or content (including advertising) that may link to or be accessible from or on the Website.

Please read this carefully to understand our policies and practices regarding your information and how we treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this Website Privacy Statement. This Website Privacy Statement may change from time to time (see Changes to Our Website Privacy Statement). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check back here periodically for updates.

Children Under the Age of 16

Our Website is not intended for children under 16 years of age. No one under age 16 may provide any information to or on the Website. We do not knowingly collect personal information from children under 16 without verification of parental consent and affirmative authorization. If you are under 16, do not use or provide any information on this Website or through any of its features. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us by mail, email or by phone:

UFG Insurance
Attn: Privacy Coordinator
118 2nd Ave SE
Cedar Rapids, IA 52401
privacycoordinator@unitedfiregroup.com
1-888-668-2516

Information We Collect About You

We collect several types of information from and about users of our Website. This includes “Personal Information” or information that identifies you by reference to an identifier or information linkable to you:

Personal Identifiers: By which you may be personally identified, such as name, postal address, credit history, email address, credit card numbers, telephone number, Website/portal registration details, or other identifiers by which you may be contacted online or offline. This includes information linkable to you but that individually does not identify you such as your internet connection, the equipment you use to access our Website and usage details.
Customer/Agent Records: Account or profile information, name, employer, account number, account name, policy information, policy numbers, claim information, claim number(s), photographs, Employee/employer details, email or physical addresses, phone numbers, credentials, communication preferences, correspondence details, billing and payment information, online account profile, support tickets, etc.
Commercial Details: Marketing materials, products or services accessed or considered, business name, credit card numbers, business location, etc.
Employment and Applicant Information: Information about your personal and employment background, current job title, job function, racial background (as required under law), gender, citizenship, veteran, or military status. For specific details regarding our privacy practices for applicants, please see our Careers page, and the Applicant Privacy Notice.

There may be circumstances where we request Personal Information other than as identified above. This information is only requested where necessary, such as to meet a unique request or to fulfill a requirement not initially identified. Any additional Personal Information requested will be treated as identified in this Website Privacy Notice.

If you submit Personal Information to us regarding other individuals, you must have the authority to do so and are permitting us to use that information in accordance with this Website Privacy Statement.

How we collect this information:

Directly from you when you provide it to us.
Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies, tags, pixels, and web beacons (“tracking technologies”).
From third parties, for example, our business partners such as third-party add-ons or extensions that run on our Website.

User Provided Information

You also may provide information to be published or displayed (hereinafter, "posted") on public areas of the Website, or transmitted to other users of the Website or third parties (collectively, "User Provided Information"). Any User Provided Information is posted and transmitted to others at your own risk. Although we limit access to certain pages, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your User Provided Information. Therefore, we cannot and do not guarantee that your User Provided Information will not be viewed by unauthorized persons.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

To present our Website and personalize its contents to you.
To provide you with information, products, or services that you request from us.
To fulfill any other purpose for which you provide it, such as providing a quote, underwriting and rating policies, or completing transactions.
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
To investigate security incidents.
To investigate and help prevent fraud.
To process claims.
To notify you about changes to our Website or any products or services we offer or provide though it.
To provide information regarding job opportunities and to evaluate your suitability for a posted position.
In any other way we may describe when you provide the information.
For any other business purpose with your consent; or
As otherwise allowed by law.

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose Personal Information that we collect or you provide as described in this Website Privacy Statement:

To our subsidiaries and affiliates.
To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations or other agreements to keep Personal Information confidential and use it only for the purposes for which we disclose it to them.
- These third parties may include agents, brokers, regulators, administrators or service providers that provide website hosting, data analytics, payment processing, claims handling, reporting agencies, information technology providers, or other services.
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of United Fire Group, Inc., and its subsidiaries and affiliates' assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by United Fire Group, Inc., and its subsidiaries and affiliates about our Website users is among the assets transferred.
To fulfill the purpose for which you provide it.
For any other purpose disclosed by us when you provide the information.
With your consent.

We may also disclose your Personal Information:

To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
For billing and collection purposes.
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of United Fire Group, Inc., and its subsidiaries and affiliates, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Other Information We May Collect

This information is not generally linked to you:

IP address
Browser and device information
App usage data
General location
Demographic information

Information We Collect Through Tracking Technologies

As you navigate through and interact with our Website, we may use tracking technologies such as cookies, flash cookies, web beacon, and web pixels to collect certain information about your equipment, browsing actions, and patterns, including:

Details of your visits to our Website, including communication data, establishing how you arrived at our Website and where you go after being on our Website, the pages you visit and the resources that you access and use on the Website.
Information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically may include personal information. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

Estimate our audience size and usage patterns.
Store information about your preferences, allowing us to customize our Website according to your individual interests.
Speed up your searches.
Recognize you when you return to our Website.

For more details about the types of tracking technologies we use please visit our Cookie Usage Notice.

Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on the Website are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different Websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

Third party tracking technology platforms may aggregate and process data for their own advertising and analytics purposes beyond our direct control. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Collect, Use, and Disclose Your Information Using Tracking Technologies.

For details about United Fire Group, Inc.’s use of cookies please read our Cookie Usage Notice.

Choices About How We Collect, Use, and Disclose Your Information Using Tracking Technologies

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information, as set out in our Cookie Usage Notice:

Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
You may also set your tracking technology preferences by going to the Manage Consent Preferences below described in more detail in our Cookie Usage Notice.

Third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI's Website: optout.networkadvertising.org. The Network Advertising Initiative (NAI) has a tool that lets you opt out of several third-party ad servers' and networks' cookies simultaneously. The tool will not block ads. It will only prevent the ads that appear on your computer from being selected based on the ad server's analysis of cookies on your computer, which create ads targeted to your interests. This opt out itself relies on cookies. That means that you will have to opt out again if you delete cookies, change browsers, or use a new computer.

Consistent with best practices in Internet advertising, the ad networks we work with enable you to opt out of their placement of cookies or web beacons and United Fire Group, Inc. honors global opt out preference signals. United Fire Group, Inc. uses cookies and web beacons to track marketing efforts by third party advertisers to our website. This information may expose individual information about your journey on our Website to these third parties. You can turn off these cookies by removing consent for Targeting Cookies when using our Cookie settings in our Manage Consent Preferences tool, set out in the Cookie Settings below. We do not sell Personal Data. However, you may instruct us to not sell your Personal Information by going to Do Not Sell My Personal Information. You also have the right to opt out of “sales” and “sharing” of your Personal Information using an opt out preference signal, sometimes known as browser based blocking.

Various individual U.S. State residents, such as the State of California residents, may have additional personal information rights and choices. United Fire Group, Inc. exclusively provides insurance related products and services in the Business to Business (B2B) space. Please see Your California Privacy Rights for more information about your personal information rights and choices.

Your California Privacy Rights

If you are a California resident, California law may provide you with additional rights regarding our use of your Personal Information. To learn more about your California privacy rights, visit see our Privacy Notice for California Residents.

California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our Website that are California residents to annually request certain information regarding our Disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please send an email to privacycoordinator@unitedfiregroup.com or write us at:

UFG Insurance
Attn: Privacy Coordinator
118 2nd Ave SE
Cedar Rapids, Iowa 52401

Accessing and Correcting Your Information

You can review and change your Personal Information by logging into the Website and visiting your account profile page.

You may also contact us at ufginsurance.com/privacy-form or via email at privacycoordinator@unitedfiregroup.com, to request access to, correct, or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

California residents may have additional Personal Information rights and choices. Please see Your California Privacy Rights for more information.

Data Security

We have implemented technical and organizational security measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

Changes to Our Website Privacy Statement

It is our policy to post any changes we make to our Website Privacy Statement on this page with a notice that the Website Privacy Statement has been updated on the Website home page. If we make material changes to how we treat our users' Personal Information, we will notify you through a notice on the Website home page. The date the Website Privacy Statement was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you when you conduct business with United Fire Group, Inc., and for periodically visiting our Website and this Website Privacy Statement to check for any changes.

Contact Information

To ask questions or comment about this Website Privacy Statement and our privacy practices, contact us at:

United Fire Group, Inc.
Attn: Privacy Coordinator
118 2nd Ave SE
Cedar Rapids, IA 52401
privacycoordinator@unitedfiregroup.com

or via our toll-free number: 1-888-668-2516.

United Fire Group, Inc. Cookie Usage Notice

This Cookie Usage Notice describes how and why United Fire Group, Inc., and its affiliates, use cookies and other similar technologies to gather information, such as your operating system and Internet Protocol (IP) address and our purposes for using them. This site uses cookies, pixels, web beacons, and other technologies (collectively “tracking technologies”) that automatically collect information about your activity on the site to enhance user experience, analyze performance and traffic, and facilitate sharing of that information with our social media, advertising, and analytics partners.

Our use of cookies is managed by United Fire Group, Inc.’s Manage Consent Preferences tool, which is presented at the bottom of United Fire Group, Inc. websites. Cookie settings are based on your location and are specific to the regulatory requirements outlined in various U.S. States and best practices. United Fire Group, Inc. also honors browser based blocking per U.S. State law, so if you have a blocker on your browser (sometimes called an opt out preference signal), you can block all but “strictly necessary” cookies. Opting out of cookies does not mean you have opted out of receiving email marketing.

Cookie Explanation

Cookies are small text files that can collect, share, and store data through a Website user’s browser. Cookies ask your browser to store, or place, small bits of data on your device to remember information about you, such as login information or shopping cart information.

United Fire Group, Inc. may also use tags or web beacons. A web beacon is usually a pixel on a website that can be used to track whether a user has visited a particular website to deliver targeted advertising by placing a small piece of JavaScript code or script “tags” on the web page. Web beacons or tags are used in combination with cookies, so if you turn off your browser’s cookies, they will not be able to track your activity. The web beacon will still account for a Website visit but will not record your unique information.

Cookie Types

For use of functional, performance, and targeting cookies United Fire Group, Inc. displays a Manage Consent Preferences that you may use to select which cookies you wish to allow, or you may give your consent by continuing to use our Website. If you wish to withdraw consent, you may change your setting(s) at any time by selecting the Cookie Settings, which is a third-party tool, at the bottom of this Website. Essential or Strictly Necessary cookies are placed automatically and are needed for our Website to display and work correctly and cannot be turned off. First party cookies are placed by United Fire Group, Inc. (either directly or via previously loaded script) on your device to be able to re identify you on subsequent page loads.

First party cookies can be related to technical features on a Website (such as remembering language settings or your username). United Fire Group, Inc.’s commercial activities also use first-party cookies (such as being able to trace your behavior over the duration of your visit or longer), so that we can improve the use and navigation of our Websites.

Third party cookies are set by a domain other than that of the Website being visited by the user. If you visit a Website and then arrive at a United Fire Group, Inc. Website, we may be able to track how you arrived at United Fire Group, Inc. We classify our cookies in the following categories:

Essential or Strictly Necessary cookies
These cookies are necessary for the Website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. Strictly necessary cookies do not require your consent.
Functional cookies
These cookies enable the Website to provide enhanced functionality and personalization. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
Performance cookies
These cookies allow United Fire Group, Inc. to count visit and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around our Websites. All information these cookies collect is aggregated by United Fire Group, Inc.
Targeting cookies
These cookies are set by our advertising partners. Our advertising partners may use them to build a profile of your interests and show you relevant advertisements on other sites. They uniquely identify your browser and internet device.

How to Disable Cookies

United Fire Group, Inc.’s use of cookies is managed by the United Fire Group, Inc. Manage Consent Preferences tool. Cookie settings are based on your location and specific to the regulatory requirements outlined in your jurisdiction, which vary. You may disable (or decline consent for) cookies, except for “strictly necessary” cookies. You may also set your computer preferences to (1) notify you each time a Website tries to place a cookie on your computer and give you the option of accepting or rejecting it, (2) accept cookies from sites you visit (often referred to as first party cookies) but not from other sites (often referred to as third party cookies), or (3) block all cookies (but for “essential cookies”). Refer to the Manage Consent Preference, found at the bottom of United Fire Group, Inc.’s webpages, to set your cookie preferences. You may also engage with our cookie banner to set your preferences.

*An IP address is assigned to your browser by your ISP (internet service provider). The IP address identifies visitors on the internet by a number, and part of that number usually identifies your city, state, and country. Your IP address stays the same while you are connected to the internet, but your ISP may assign a new one in between Internet sessions. Our Website is not intended for use by individuals outside of the United States of America.

¹ UFG Insurance is the marketing name used to refer to United Fire Group, Inc. which includes United Fire & Casualty Company and the following wholly owned insurance subsidiaries: Addison Insurance Company, Lafayette Insurance Company, Financial Pacific Insurance Company, Franklin Insurance Company, Mercer Insurance Company, Mercer Insurance Company of New Jersey, Inc., UFG Specialty Insurance Company, United Fire & Indemnity Company and, United Fire Lloyds. United Fire Group, Inc. is the insurance holding company for these entities.