Released on: Jul 31, 2025, 10:00 AM

CEDAR RAPIDS, Iowa – July 31, 2025

UFG Insurance is proud to announce its corporate marketing team has been honored with prestigious Showcase Awards from the Insurance Marketing and Communications Association (IMCA), North America’s oldest insurance marketing trade association per the organization’s website.

Pictured: Alissa Carson (third from left) holds her IMCA Trailblazer Award beside fellow UFG colleagues (from left) Keara McGuire, Casey Prince, Kelsey Siddell and Emily Brown at the 2025 IMCA Ignite Conference in Scottsdale, Ariz. Photo courtesy IMCA.

Now in its 67th year, the annual IMCA Showcase Awards celebrates ground-breaking marketing and communications projects across the expansive insurance industry. Judges with diverse marketing-related backgrounds reviewed nearly 300 submissions and bestowed 153 awards in 66 categories this year.  

UFG is proud to be the recipient of two silver accolades and one gold award based on project effectiveness, focus, execution and call to action.

“I continue to be inspired by the caliber of talent within UFG Corporate Marketing,” explained UFG AVP, Marketing Communications Manager Casey Prince. “Recognition by our IMCA peers validates the role marketing and communications professionals play in achieving corporate goals, rowing in tandem with business units and enabling functions to propel the company forward.”

Awards were conferred during the IMCA’s annual Ignite Conference, where UFG Corporate Marketing Project Management Manager Alissa Carson was named the IMCA’s 2025 Trailblazer. The yearly Trailblazer Award honors a professional who’s making indispensable contributions to the field of insurance marketing and communications.

“Alissa is a shining example of innovation and ingenuity,” continued Prince. “Her incredible career journey from a UFG mailroom intern to one of today’s corporate marketing leaders, combined with her 18-year commitment to the mission and aptitude for strategic execution, make her truly deserving of trailblazing status.”

This marks the eighth consecutive year that UFG Corporate Marketing has received IMCA recognition.

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About UFG
Founded in 1946 as United Fire & Casualty Company, UFG, through its insurance company subsidiaries, is engaged in the business of writing property and casualty insurance. The company is licensed as a property and casualty insurer in all 50 states and the District of Columbia, and is represented by approximately 1,000 independent agencies. AM Best assigns a rating of “A-” (Excellent) for members of the United Fire & Casualty Group. For more information about UFG, visit www.ufginsurance.com.

Contact: 
Investor relations: ir@unitedfiregroup.com 
Media inquiries: news@unitedfiregroup.com 

About the IMCA Showcase Awards 
Since 1958, the IMCA Showcase Awards have recognized the most effective and innovative work from the best minds in insurance marketing and communications. The competition is open to IMCA members and non-members, including marketing agencies, that wish to submit work on behalf of insurance industry clients. Find out more about the IMCA by visiting www.imcanet.com.