Appetite

Think of a clear appetite, think UFG

A clear understanding of our appetite — how great does that sound?

What’s the small business appetite at UFG? Take a look at what’s on the menu.

You asked and we delivered. We developed an appetite guide that focuses on profitable business to help diversify portfolios and create more opportunities for us to grow together. Clear appetite symbols and smart-search functionality help you understand the types of small businesses that are likely to sail through an online quote without review.  

There’s no time for guessing games when quoting online business. Simple is our goal. Welcome to a clear appetite.  

A quick refresher of our small business appetite

At-a-glance appetite PDF

A detailed look into our full small business appetite

Full appetite guide PDF

Our interactive, online small business appetite
(UFG agents only)
View ufgAgent appetite guide

We’re hungry for specific classes

Our appetite guides include the business types that are most likely to sail through online quoting in a breeze. Of course, basic eligibility criteria must be met, but here’s a sampling of the small business we want to write:

DoingBusinessWithUFGOnline-Appetite-Icons-Retailers

Retailers:

  • Appliance.
  • Auto parts.
  • Bicycle shops.
  • Book.
  • Candy.
  • Florists.
  • Hardware.
  • Hobby/crafts.
  • Home furnishings.
  • Sporting goods.
DoingBusinessWithUFGOnline-Appetite-Icons-Distributors

Distributors:

  • Appliances.
  • Auto parts. 
  • Baked goods.
  • Floor coverings.
  • Flowers.
  • Hardware/tools.
  • Janitorial supplies.
  • Plumbing supplies/fixtures.
DoingBusinessWithUFGOnline-Appetite-Icons-Services

Services:

  • Bakeries.
  • Barber shops.
  • Beauty salons.
  • Copy/print stores.
  • Funeral homes.
  • Mailbox/packaging.
  • Photographers.
DoingBusinessWithUFGOnline-Appetite-Icons-Offices

Offices:

  • Accountants.
  • Advertising agents.
  • Attorneys.
  • Interior decorators.
  • Real estate agents.
  • Veterinarians.
DoingBusinessWithUFGOnline-Appetite-Icons-Contractors

Contractors:

  • Electricians.
  • Fence construction.
  • Floor covering.
  • Glass dealers/installers.
  • HVAC.
  • Lawn care/sprinklers.
  • Painters.
  • Plumbers.
DoingBusinessWithUFGOnline-Appetite-Icons-LimitedCookingRestaurants

Restaurants:

  • Coffee shops.
  • Delis/sub shops.
  • Diners.
  • Family style restaurants.
  • Fine dining restaurants.
  • Pizza shops.
doingbusinesswithufgonline-appetite-icons-RealEstate

Real estate:

  • Office buildings LRO single/multi-tenant.
  • Retail/service LRO single tenant.
  • Strip mall LRO.

Questions, comments or feedback?

We’re here to help you get the most out of our new experience. If you have a question please don’t hesitate to contact us at smallbusiness@unitedfiregroup.com. We'll respond as soon as we can.