Relationship building for contractors: Creating a positive client experience

 June 17, 2020     UFG Insurance    Business   Surety  Read Time: 3 min

Contractors know that not only is every client different, but every client's needs are different. 

Even so, creating a great, positive experience with your clients can have a tremendous impact on future business. Between word-of-mouth marketing and customer reviews, people will find out what it’s like to work with you and your business—whether in person or online. 

Here are some tips on relationship building for contractors and what you can do to create a positive client experience that can help keep business rolling in. 

Communication, communication, communication

As one of the largest barriers to a successful project, you'll want to be sure to keep all lines of communication open with your clients. This can be done by letting them know when you're available, how long before they can expect a response, and providing a phone number and email to reach you at. For some clients, text messaging may even be a viable communication option. Tailoring the communication experience to your specific client’s needs typically produces the best results. 

You'll also want to be sure to explain your processes, fees and policies you have when running into hurdles during the project.

It's all about transparency

A way to put your client's mind at ease from day one is to make sure you're being completely transparent and straightforward with them. This can help to ensure there aren't any surprises when the project ends, both for you and for them. Open and honest communication is the best route forward—which is true when establishing a surety relationship, as well. 

Focus on satisfying the customer

Unfortunately, no project is perfect. From potential budget issues and overtime to clients changing their minds—as we all do, on occasion—you’re bound to run into roadblocks. But customer satisfaction must remain a top priority. Are we running into problems? Let’s do what we can to solve them. Keeping a positive and professional attitude can get you far in a career that has a strong emphasis on reviews and recommendations. 

Additionally, being adaptable with your client can show how focused you are on creating a great experience for them. That’s just one of our tips to help grow your independent contractor business

And remember, proper insurance matters

Not only do you want to make sure you have proper insurance, but nothing will give your client peace of mind like a surety bond. Be sure you have a proper one in place to help protect both yourself and your client.

Follow these tips and you'll be well on your way to not only building the project at hand, but building a successful relationship, too. 

Interested in learning more about UFG Surety? Start with Marketing Manager Kyanna Saylor, AFSB, and her Q&A blog post on the cost of a surety bond

The information provided is for informational purposes only. Every attempt is made to ensure that the information is accurate; however, it is not intended to replace professional advice. For more information, see Disclaimers & Other Legal Documents.